{"id":672,"date":"2026-09-14T14:59:21","date_gmt":"2026-09-14T14:59:21","guid":{"rendered":"https:\/\/www.vps.tc\/blog\/?p=672"},"modified":"2026-09-14T09:40:05","modified_gmt":"2026-09-14T09:40:05","slug":"title-ne-demek-title-etiketi-ne-ise-yarar","status":"publish","type":"post","link":"https:\/\/www.vps.tc\/blog\/tr\/title-ne-demek-title-etiketi-ne-ise-yarar\/","title":{"rendered":"Title Ne Demek? Title Etiketi Ne Ama\u00e7la Kullan\u0131l\u0131r?"},"content":{"rendered":"<div class=\"aiw-toc\" style=\"border:1px solid #dbe3ea;border-radius:8px;padding:16px 20px;margin:0 0 28px\"><strong>\u0130\u00e7indekiler<\/strong><\/p>\n<ol style=\"margin:10px 0 0;padding-left:22px\">\n<li><a href=\"#title-ne-demek-kisa-ve-net-cevap\">Title ne demek? K\u0131sa ve net cevap<\/a><\/li>\n<li><a href=\"#title-etiketi-ne-amacla-kullanilir\">Title etiketi ne ama\u00e7la kullan\u0131l\u0131r?<\/a><\/li>\n<li><a href=\"#html-title-etiketi-nasil-yazilir\">HTML title etiketi nas\u0131l yaz\u0131l\u0131r?<\/a><\/li>\n<li><a href=\"#title-ile-h1-arasindaki-fark-nedir\">Title ile H1 aras\u0131ndaki fark nedir?<\/a><\/li>\n<li><a href=\"#iyi-bir-title-nasil-yazilir\">\u0130yi bir title nas\u0131l yaz\u0131l\u0131r?<\/a><\/li>\n<li><a href=\"#title-seo-icin-neden-onemlidir\">Title SEO i\u00e7in neden \u00f6nemlidir?<\/a><\/li>\n<li><a href=\"#title-yazarken-hangi-hatalardan-kacinilmali\">Title yazarken hangi hatalardan ka\u00e7\u0131n\u0131lmal\u0131?<\/a><\/li>\n<li><a href=\"#bir-web-sitesinde-title-kontrolu-nasil-yapilir\">Bir web sitesinde title kontrol\u00fc nas\u0131l yap\u0131l\u0131r?<\/a><\/li>\n<li><a href=\"#bir-title-sorununu-kendi-test-ortamimda-nasil-yakaladim\">Bir title sorununu kendi test ortam\u0131mda nas\u0131l yakalad\u0131m?<\/a><\/li>\n<li><a href=\"#title-sosyal-medya-basligi-ve-h1-ayni-sey-mi\">Title, sosyal medya ba\u015fl\u0131\u011f\u0131 ve H1 ayn\u0131 \u015fey mi?<\/a><\/li>\n<li><a href=\"#title-etiketi-icin-hizli-kontrol-listesi\">Title etiketi i\u00e7in h\u0131zl\u0131 kontrol listesi<\/a><\/li>\n<li><a href=\"#sik-sorulan-sorular\">S\u0131k Sorulan Sorular<\/a><\/li>\n<li><a href=\"#kaynaklar\">Kaynaklar<\/a><\/li>\n<\/ol>\n<\/div>\n<h2 id=\"title-ne-demek-kisa-ve-net-cevap\">Title ne demek? K\u0131sa ve net cevap<\/h2>\n<p>Title, bir HTML belgesinin ba\u015fl\u0131\u011f\u0131n\u0131 tan\u0131mlayan <code>&lt;title&gt;<\/code> etiketidir. Taray\u0131c\u0131 sekmesinde g\u00f6r\u00fcnen metni belirler, arama motorlar\u0131n\u0131n sonu\u00e7larda g\u00f6sterdi\u011fi ba\u015fl\u0131k i\u00e7in g\u00fc\u00e7l\u00fc bir kaynak olu\u015fturur ve sayfan\u0131n ne hakk\u0131nda oldu\u011funu a\u00e7\u0131klar. Kullan\u0131c\u0131lar sayfay\u0131 yer imlerine ekledi\u011finde de \u00e7o\u011fu taray\u0131c\u0131 bu de\u011feri kullan\u0131r.<\/p>\n<p>Bir web sayfas\u0131nda g\u00f6rd\u00fc\u011f\u00fcn\u00fcz ba\u015fl\u0131klar\u0131n hepsi ayn\u0131 \u015fey de\u011fildir. Sayfan\u0131n \u00fcst k\u0131sm\u0131ndaki b\u00fcy\u00fck ba\u015fl\u0131k genellikle <code>&lt;h1&gt;<\/code> etiketiyle yaz\u0131l\u0131r; taray\u0131c\u0131 sekmesindeki, yer imi ad\u0131ndaki ve arama sonucu ba\u015fl\u0131\u011f\u0131ndaki metnin temel kayna\u011f\u0131 ise <code>&lt;title&gt;<\/code> etiketidir.<\/p>\n<h2 id=\"title-etiketi-ne-amacla-kullanilir\">Title etiketi ne ama\u00e7la kullan\u0131l\u0131r?<\/h2>\n<p><code>&lt;title&gt;<\/code> etiketi, HTML belgesinin <code>&lt;head&gt;<\/code> b\u00f6l\u00fcm\u00fcnde bulunur. Sayfan\u0131n ana i\u00e7eri\u011fi i\u00e7inde g\u00f6r\u00fcnmez. Buna ra\u011fmen hem taray\u0131c\u0131 hem de arama motoru a\u00e7\u0131s\u0131ndan sayfan\u0131n kimli\u011fini anlatan ilk HTML alanlar\u0131ndan biridir.<\/p>\n<p>MDN dok\u00fcmantasyonunda da belirtildi\u011fi gibi her HTML belgesinin bir ba\u015fl\u0131k ta\u015f\u0131mas\u0131 beklenir. Bu ba\u015fl\u0131k, sayfan\u0131n i\u00e7eri\u011fini k\u0131sa ve anla\u015f\u0131l\u0131r \u015fekilde tan\u0131mlamal\u0131d\u0131r. \u00d6rne\u011fin bir VPS makalesi i\u00e7in yaln\u0131zca <code>Sayfa 1<\/code> yazmak teknik olarak bir de\u011fer ta\u015f\u0131sa da ziyaret\u00e7iye ve arama motoruna anlaml\u0131 bir bilgi vermez.<\/p>\n<ul>\n<li><strong>Taray\u0131c\u0131 sekmesini adland\u0131r\u0131r:<\/strong> A\u00e7\u0131k sekmeler aras\u0131nda hangi sayfan\u0131n nerede oldu\u011funu anlamay\u0131 kolayla\u015ft\u0131r\u0131r.<\/li>\n<li><strong>Arama sonucu ba\u015fl\u0131\u011f\u0131na kaynak olur:<\/strong> Google gibi arama motorlar\u0131 title de\u011ferini kullanabilir, fakat gerekti\u011finde farkl\u0131 bir ba\u015fl\u0131k da olu\u015fturabilir.<\/li>\n<li><strong>Yer imi ad\u0131n\u0131 etkiler:<\/strong> Sayfa kaydedildi\u011finde taray\u0131c\u0131 \u00e7o\u011fu zaman title metnini varsay\u0131lan ad olarak \u00f6nerir.<\/li>\n<li><strong>Eri\u015filebilirlik ba\u011flam\u0131 sa\u011flar:<\/strong> Ekran okuyucu ve yard\u0131mc\u0131 teknolojiler sayfan\u0131n ba\u015fl\u0131\u011f\u0131n\u0131 kullan\u0131c\u0131ya aktarabilir.<\/li>\n<li><strong>Sayfalar\u0131 ay\u0131rt etmeye yard\u0131m eder:<\/strong> Ayn\u0131 sitedeki farkl\u0131 URL&#8217;lerin birbirinden ayr\u0131lmas\u0131 i\u00e7in her title m\u00fcmk\u00fcn oldu\u011funca \u00f6zg\u00fcn olmal\u0131d\u0131r.<\/li>\n<\/ul>\n<p>Buradaki kritik ayr\u0131m \u015fu: Title, sayfan\u0131n g\u00f6rsel ba\u015fl\u0131\u011f\u0131 de\u011fildir. Kullan\u0131c\u0131n\u0131n sayfa i\u00e7inde okudu\u011fu ana ba\u015fl\u0131k i\u00e7in <code>&lt;h1&gt;<\/code>, taray\u0131c\u0131 ve belge kimli\u011fi i\u00e7in <code>&lt;title&gt;<\/code> kullan\u0131l\u0131r.<\/p>\n<h2 id=\"html-title-etiketi-nasil-yazilir\">HTML title etiketi nas\u0131l yaz\u0131l\u0131r?<\/h2>\n<p>En basit kullan\u0131m, <code>&lt;head&gt;<\/code> i\u00e7inde tek bir <code>&lt;title&gt;<\/code> elementi olu\u015fturmakt\u0131r:<\/p>\n<pre><code>&lt;!doctype html&gt;\n&lt;html lang=\"tr\"&gt;\n&lt;head&gt;\n  &lt;meta charset=\"utf-8\"&gt;\n  &lt;title&gt;Title Ne Demek? HTML Title Etiketi&lt;\/title&gt;\n&lt;\/head&gt;\n&lt;body&gt;\n  &lt;h1&gt;Title etiketi ne i\u015fe yarar?&lt;\/h1&gt;\n  &lt;p&gt;Sayfan\u0131n i\u00e7eri\u011fi burada yer al\u0131r.&lt;\/p&gt;\n&lt;\/body&gt;\n&lt;\/html&gt;<\/code><\/pre>\n<p>Bu \u00f6rnekte <code>&lt;title&gt;<\/code> ve <code>&lt;h1&gt;<\/code> birbirine yak\u0131n anlam ta\u015f\u0131yor, fakat g\u00f6revleri farkl\u0131. <code>&lt;title&gt;<\/code> taray\u0131c\u0131 sekmesine, <code>&lt;h1&gt;<\/code> ise sayfan\u0131n g\u00f6vdesine ba\u015fl\u0131k sa\u011flar.<\/p>\n<p>Bir HTML belgesinde birden fazla title elementi kullanmak do\u011fru yakla\u015f\u0131m de\u011fildir. Dinamik bir uygulama geli\u015ftiriyorsan\u0131z her sayfa i\u00e7in tek ve o URL&#8217;ye \u00f6zg\u00fc bir de\u011fer \u00fcretin. \u015eablonda varsay\u0131lan de\u011fer bulunabilir; ancak \u00fcr\u00fcn, kategori ve makale sayfalar\u0131n\u0131n hepsine ayn\u0131 title yazmak sayfalar\u0131 ay\u0131rt etmeyi zorla\u015ft\u0131r\u0131r.<\/p>\n<h3>Title etiketi nereye yaz\u0131l\u0131r?<\/h3>\n<p>Title de\u011feri <code>&lt;head&gt;<\/code> b\u00f6l\u00fcm\u00fcne yaz\u0131l\u0131r. <code>&lt;body&gt;<\/code> i\u00e7inde kullan\u0131lmas\u0131, sayfa g\u00f6vdesinde ba\u015fl\u0131k g\u00f6stermek i\u00e7in do\u011fru y\u00f6ntem de\u011fildir.<\/p>\n<pre><code>&lt;head&gt;\n  &lt;title&gt;Linux VPS Yedekleme Rehberi | \u00d6rnek Site&lt;\/title&gt;\n&lt;\/head&gt;<\/code><\/pre>\n<p>Sayfa kayna\u011f\u0131n\u0131 kontrol etmek i\u00e7in Linux terminalinde <code>curl<\/code> kullanabilirsiniz:<\/p>\n<pre><code>curl -sL https:\/\/example.com\/ | grep -i -m1 '&lt;title&gt;'<\/code><\/pre>\n<p>Buradaki <code>-sL<\/code> se\u00e7enekleri \u00e7\u0131kt\u0131y\u0131 sessizle\u015ftirip y\u00f6nlendirmeleri takip eder. Ger\u00e7ek bir sitede \u00e7\u0131kt\u0131n\u0131n i\u00e7inde title sat\u0131r\u0131n\u0131 g\u00f6remiyorsan\u0131z sunucu taraf\u0131 olu\u015fturma, JavaScript ile sonradan de\u011fi\u015ftirme veya hatal\u0131 HTML \u00fcretimi gibi ihtimalleri ayr\u0131ca incelemek gerekir.<\/p>\n<h2 id=\"title-ile-h1-arasindaki-fark-nedir\">Title ile H1 aras\u0131ndaki fark nedir?<\/h2>\n<p>Yeni ba\u015flayanlar\u0131n en s\u0131k kar\u0131\u015ft\u0131rd\u0131\u011f\u0131 iki etiket bunlar. \u0130kisi de sayfan\u0131n konusunu anlat\u0131r, fakat farkl\u0131 y\u00fczeylerde \u00e7al\u0131\u015f\u0131r.<\/p>\n<table>\n<thead>\n<tr>\n<th>\u00d6zellik<\/th>\n<th><code>&lt;title&gt;<\/code><\/th>\n<th><code>&lt;h1&gt;<\/code><\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Bulundu\u011fu b\u00f6l\u00fcm<\/td>\n<td><code>&lt;head&gt;<\/code><\/td>\n<td><code>&lt;body&gt;<\/code><\/td>\n<\/tr>\n<tr>\n<td>Kullan\u0131c\u0131ya nerede g\u00f6r\u00fcn\u00fcr?<\/td>\n<td>Taray\u0131c\u0131 sekmesi, yer imi ve arama sonucu gibi alanlarda<\/td>\n<td>Sayfan\u0131n i\u00e7eri\u011finde<\/td>\n<\/tr>\n<tr>\n<td>Ana g\u00f6revi<\/td>\n<td>HTML belgesini adland\u0131rmak<\/td>\n<td>Sayfan\u0131n g\u00f6r\u00fcnen ana ba\u015fl\u0131\u011f\u0131n\u0131 belirtmek<\/td>\n<\/tr>\n<tr>\n<td>CSS ile bi\u00e7imlendirme<\/td>\n<td>Sayfa i\u00e7inde do\u011frudan bi\u00e7imlendirilemez<\/td>\n<td>CSS ile bi\u00e7imlendirilebilir<\/td>\n<\/tr>\n<tr>\n<td>Her sayfada bulunmas\u0131<\/td>\n<td>Bulunmas\u0131 gerekir<\/td>\n<td>\u0130\u00e7erik yap\u0131s\u0131na g\u00f6re kullan\u0131lmal\u0131d\u0131r<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>\u0130yi bir sayfada iki metin ayn\u0131 olmak zorunda de\u011fildir. \u00d6rne\u011fin title, arama sonucunda konuyu daha a\u00e7\u0131k anlatmak i\u00e7in <code>Ubuntu VPS Yedekleme: BorgBackup ile G\u00fcvenli Kurulum<\/code> olabilir. Sayfa i\u00e7indeki H1 ise daha k\u0131sa \u015fekilde <code>Ubuntu VPS'te BorgBackup Kurulumu<\/code> yazabilir. Aralar\u0131ndaki anlam kopmad\u0131\u011f\u0131 s\u00fcrece bu bir sorun de\u011fildir.<\/p>\n<p>As\u0131l problem, title&#8217;da ba\u015fka, H1&#8217;de tamamen ba\u015fka bir konu anlat\u0131lmas\u0131d\u0131r. Kullan\u0131c\u0131 arama sonucunda bir vaat g\u00f6r\u00fcp sayfaya geldi\u011finde farkl\u0131 bir ba\u015fl\u0131kla kar\u015f\u0131la\u015f\u0131rsa g\u00fcven kayb\u0131 olu\u015fur.<\/p>\n<h2 id=\"iyi-bir-title-nasil-yazilir\">\u0130yi bir title nas\u0131l yaz\u0131l\u0131r?<\/h2>\n<p>\u0130yi bir title i\u00e7in tek bir karakter s\u0131n\u0131r\u0131 ezberlemek yerine sayfan\u0131n amac\u0131n\u0131, ana konusunu ve marka bilgisini birlikte de\u011ferlendirmek daha sa\u011fl\u0131kl\u0131d\u0131r. Google Search Central dok\u00fcmantasyonunda da arama sonu\u00e7lar\u0131ndaki title link&#8217;in farkl\u0131 kaynaklardan olu\u015fturulabilece\u011fi ve ba\u015fl\u0131\u011f\u0131n gerekti\u011finde de\u011fi\u015ftirilebilece\u011fi a\u00e7\u0131klan\u0131r. Yani HTML&#8217;e yazd\u0131\u011f\u0131n\u0131z metin bir talimat de\u011fil, g\u00fc\u00e7l\u00fc bir \u00f6neridir.<\/p>\n<p>Ben title haz\u0131rlarken \u015fu s\u0131ray\u0131 izliyorum:<\/p>\n<ol>\n<li><strong>Sayfan\u0131n ana konusunu ba\u015fa al\u0131n.<\/strong> Kullan\u0131c\u0131 ilk birka\u00e7 kelimede hangi sorunun yan\u0131tland\u0131\u011f\u0131n\u0131 anlamal\u0131d\u0131r.<\/li>\n<li><strong>Gereksiz tekrarlar\u0131 temizleyin.<\/strong> Ayn\u0131 kelimeyi art arda kullanmak ba\u015fl\u0131\u011f\u0131 a\u00e7\u0131klay\u0131c\u0131 yapmaz.<\/li>\n<li><strong>Marka ad\u0131n\u0131 gerekiyorsa sona ekleyin.<\/strong> Marka zaten biliniyorsa her sayfada uzun bi\u00e7imde tekrarlamak i\u00e7in sebep olmayabilir.<\/li>\n<li><strong>Her URL i\u00e7in \u00f6zg\u00fcn de\u011fer \u00fcretin.<\/strong> Ayn\u0131 title&#8217;\u0131 y\u00fczlerce \u00fcr\u00fcn veya makale sayfas\u0131na kopyalamay\u0131n.<\/li>\n<li><strong>Ger\u00e7ek i\u00e7eri\u011fi yans\u0131t\u0131n.<\/strong> Ba\u015fl\u0131kta olmayan bir \u00f6zelli\u011fi vaat etmek k\u0131sa vadede t\u0131klama getirse bile iyi bir sayfa deneyimi olu\u015fturmaz.<\/li>\n<li><strong>Okunabilirli\u011fi test edin.<\/strong> Title&#8217;\u0131 y\u00fcksek sesle okudu\u011funuzda do\u011fal bir c\u00fcmle gibi durmuyorsa yeniden yaz\u0131n.<\/li>\n<\/ol>\n<p>Title i\u00e7inde odak anahtar kelime bulunabilir. Ancak anahtar kelimeyi zorla \u00fc\u00e7 kez yazmak yerine, sayfan\u0131n neyi \u00e7\u00f6zd\u00fc\u011f\u00fcn\u00fc anlatan tek bir do\u011fal kullan\u0131m \u00e7o\u011fu zaman daha iyi bir se\u00e7imdir. <em>Title ne demek?<\/em> aramas\u0131na y\u00f6nelik bir sayfada bu ifade ba\u015fl\u0131\u011f\u0131n i\u00e7inde yer alabilir; title&#8217;\u0131n tamam\u0131n\u0131 ayn\u0131 ifadeyle doldurmak gerekmez.<\/p>\n<h3>Title uzunlu\u011fu ka\u00e7 karakter olmal\u0131?<\/h3>\n<p>Arama sonu\u00e7lar\u0131nda ba\u015fl\u0131klar cihaz\u0131n ekran geni\u015fli\u011fine ve kullan\u0131lan yaz\u0131 tipine g\u00f6re k\u0131salt\u0131labilir. Bu nedenle 60 karakteri kesin bir Google kural\u0131 gibi d\u00fc\u015f\u00fcnmek do\u011fru de\u011fildir. K\u0131sa ba\u015fl\u0131klar her zaman tam g\u00f6sterilmez, uzun ba\u015fl\u0131klar da her zaman kesilmez; g\u00f6r\u00fcnt\u00fcleme geni\u015fli\u011fi belirleyicidir.<\/p>\n<p>Ben pratikte \u00f6nce anlam\u0131 tamamlayan bir ba\u015fl\u0131k yazar, sonra gereksiz kelimeleri \u00e7\u0131kar\u0131r\u0131m. Ba\u015fl\u0131\u011f\u0131 yaln\u0131zca piksel hesab\u0131na g\u00f6re k\u0131salt\u0131p ana konuyu silmem. \u00d6ncelik, kullan\u0131c\u0131n\u0131n ba\u015fl\u0131\u011f\u0131 g\u00f6rd\u00fc\u011f\u00fcnde sayfan\u0131n ne sundu\u011funu anlayabilmesidir.<\/p>\n<p>A\u015fa\u011f\u0131daki \u00f6rnekte ikinci se\u00e7enek daha a\u00e7\u0131klay\u0131c\u0131d\u0131r:<\/p>\n<ul>\n<li><code>Title Ne Demek? | Site<\/code><\/li>\n<li><code>Title Ne Demek? HTML Title Etiketi ve Kullan\u0131m\u0131<\/code><\/li>\n<\/ul>\n<p>\u0130kinci ba\u015fl\u0131k daha uzun olsa da hedef sayfan\u0131n HTML title etiketi hakk\u0131nda oldu\u011funu a\u00e7\u0131k\u00e7a s\u00f6yler. Marka ad\u0131 \u00e7ok uzunsa, onu her sayfada ba\u015fl\u0131\u011f\u0131n yar\u0131s\u0131n\u0131 kaplayacak \u015fekilde eklemek yerine site mimarisini ve \u015fablonu g\u00f6zden ge\u00e7irmek gerekir.<\/p>\n<h2 id=\"title-seo-icin-neden-onemlidir\">Title SEO i\u00e7in neden \u00f6nemlidir?<\/h2>\n<p>Title tek ba\u015f\u0131na s\u0131ralama garantisi vermez. SEO, yaln\u0131zca bir etikete anahtar kelime yerle\u015ftirmekten ibaret de\u011fildir. Fakat title; sayfan\u0131n konusu, arama sonucu g\u00f6r\u00fcn\u00fcm\u00fc ve kullan\u0131c\u0131n\u0131n t\u0131klama karar\u0131 aras\u0131nda do\u011frudan ba\u011flant\u0131 kurdu\u011fu i\u00e7in ihmal edilmemelidir.<\/p>\n<p>Arama motoru title metnini kullanabilir, H1&#8217;i de\u011ferlendirebilir, sayfa i\u00e7eri\u011findeki belirgin metinlere bakabilir ve gerekti\u011finde kendi title link&#8217;ini olu\u015fturabilir. Bu davran\u0131\u015f\u0131n amac\u0131 genellikle kullan\u0131c\u0131ya sorgusuyla daha uyumlu bir ba\u015fl\u0131k sunmakt\u0131r. Ba\u015fl\u0131\u011f\u0131n\u0131z\u0131n de\u011fi\u015ftirilmesini istemiyorsan\u0131z yaln\u0131zca title etiketine de\u011fil, sayfan\u0131n ana ba\u015fl\u0131\u011f\u0131na, metinlerine ve ba\u011flant\u0131 metinlerine de tutarl\u0131 bi\u00e7imde dikkat edin.<\/p>\n<p>Bir i\u00e7erik sayfas\u0131nda title \u015fu \u00fc\u00e7 soruyu yan\u0131tlamal\u0131d\u0131r:<\/p>\n<ul>\n<li>Bu sayfa hangi konu hakk\u0131nda?<\/li>\n<li>Kullan\u0131c\u0131 burada hangi sorunun cevab\u0131n\u0131 bulacak?<\/li>\n<li>Bu sayfay\u0131 benzer sonu\u00e7lardan ay\u0131ran belirgin taraf ne?<\/li>\n<\/ul>\n<p>\u00d6rne\u011fin <code>VPS<\/code> tek ba\u015f\u0131na fazla geni\u015f bir title&#8217;d\u0131r. <code>VPS Bant Geni\u015fli\u011fi Nas\u0131l Hesaplan\u0131r?<\/code> ise arama niyetini daha net ifade eder. Ayn\u0131 yakla\u015f\u0131m\u0131 <a href=\"https:\/\/www.vps.tc\/blog\/tr\/organik-hit-nedir-organik-trafik-nasil-artirilir\/\">Organik Hit Nedir? Organik Trafik Nas\u0131l Art\u0131r\u0131l\u0131r?<\/a> gibi konu ba\u015fl\u0131klar\u0131nda da g\u00f6rebilirsiniz: ana kavram ve kullan\u0131c\u0131n\u0131n muhtemel amac\u0131 ayn\u0131 ba\u015fl\u0131kta bulu\u015fur.<\/p>\n<p>Ba\u015fl\u0131k ile i\u00e7erik aras\u0131ndaki uyumu kontrol etmek i\u00e7in ben \u00f6nce arama sonucuna de\u011fil, sayfan\u0131n kendisine bakar\u0131m. Ba\u015fl\u0131kta yazan sorunun cevab\u0131 ilk ekranlarda anla\u015f\u0131lm\u0131yorsa yaln\u0131zca title&#8217;\u0131 de\u011fi\u015ftirerek problemi \u00e7\u00f6zemezsiniz.<\/p>\n<h2 id=\"title-yazarken-hangi-hatalardan-kacinilmali\">Title yazarken hangi hatalardan ka\u00e7\u0131n\u0131lmal\u0131?<\/h2>\n<h3>Her sayfada ayn\u0131 title&#8217;\u0131 kullanmak<\/h3>\n<p>Bir WordPress temas\u0131nda sayfa ba\u015fl\u0131\u011f\u0131 \u00fcretilmedi\u011finde b\u00fct\u00fcn sayfalar\u0131n title&#8217;\u0131 <code>Site Ad\u0131<\/code> olarak kalabilir. Bu durumda arama motoru hangi URL&#8217;nin hangi i\u00e7eri\u011fe ait oldu\u011funu ay\u0131rt etmekte zorlanabilir. \u00dcr\u00fcn, kategori, etiket ve makale \u015fablonlar\u0131n\u0131 ayr\u0131 ayr\u0131 kontrol edin.<\/p>\n<h3>Keyword stuffing yapmak<\/h3>\n<p><code>Title Ne Demek, Title Etiketi, Title Kullan\u0131m\u0131, Title Nedir<\/code> gibi tekrarlarla dolu bir ba\u015fl\u0131k do\u011fal okunmaz. Ayn\u0131 kelimeyi art\u0131rmak, ba\u015fl\u0131\u011f\u0131n bilgi de\u011ferini art\u0131rmaz. Bir ana ifade se\u00e7in ve onu c\u00fcmlenin do\u011fal par\u00e7as\u0131 haline getirin.<\/p>\n<h3>Ba\u015fl\u0131\u011f\u0131 tamamen b\u00fcy\u00fck harfle yazmak<\/h3>\n<p><code>TITLE NE DEMEK? HTML TITLE ET\u0130KET\u0130<\/code> bi\u00e7imi okunabilirli\u011fi d\u00fc\u015f\u00fcr\u00fcr ve ba\u011f\u0131ran bir aray\u00fcz izlenimi olu\u015fturur. B\u00fcy\u00fck harf kullan\u0131m\u0131 teknik bir SEO avantaj\u0131 sa\u011flamaz.<\/p>\n<h3>Ba\u015fl\u0131\u011fa alakas\u0131z marka veya \u015fehir adlar\u0131 eklemek<\/h3>\n<p>Bir sayfa \u0130zmir&#8217;deki VPS hizmetini anlatm\u0131yorsa title&#8217;a \u0130zmir kelimesini yaln\u0131zca arama yakalamak amac\u0131yla eklemek do\u011fru de\u011fildir. Ba\u015fl\u0131k, sayfan\u0131n ger\u00e7ek i\u00e7eri\u011fini temsil etmelidir.<\/p>\n<h3>Title&#8217;\u0131 bo\u015f b\u0131rakmak<\/h3>\n<p>Bo\u015f veya anlams\u0131z title, \u00f6zellikle \u00e7ok sayfal\u0131 sitelerde bak\u0131m sorununa d\u00f6n\u00fc\u015f\u00fcr. HTML kayna\u011f\u0131n\u0131, \u015fablon dosyalar\u0131n\u0131 ve sunucu taraf\u0131 olu\u015fturulan \u00e7\u0131kt\u0131y\u0131 kontrol edin. Her sayfa i\u00e7in anlaml\u0131 bir varsay\u0131lan \u00fcretmek, bo\u015f b\u0131rakmaktan daha g\u00fcvenlidir.<\/p>\n<h2 id=\"bir-web-sitesinde-title-kontrolu-nasil-yapilir\">Bir web sitesinde title kontrol\u00fc nas\u0131l yap\u0131l\u0131r?<\/h2>\n<p>Tek bir sayfay\u0131 taray\u0131c\u0131da a\u00e7\u0131p sekmeye bakmak ba\u015flang\u0131\u00e7 i\u00e7in yeterlidir. Daha g\u00fcvenilir kontrol i\u00e7in sayfan\u0131n kaynak kodunu da inceleyin. Geli\u015ftirme s\u0131ras\u0131nda ben \u00f6nce k\u00fc\u00e7\u00fck bir URL listesi \u00fczerinde kontrol yap\u0131yorum; b\u00fct\u00fcn siteyi taray\u0131p y\u00fczlerce hatay\u0131 ayn\u0131 anda \u00e7\u00f6zmeye \u00e7al\u0131\u015fmak gereksiz g\u00fcr\u00fclt\u00fc \u00fcretiyor.<\/p>\n<pre><code>curl -sL https:\/\/example.com\/ornek-sayfa | sed -n '\/&lt;head&gt;\/,\/&lt;\/head&gt;\/p' | grep -i 'title'<\/code><\/pre>\n<p>Bu komut yaln\u0131zca HTML \u00e7\u0131kt\u0131s\u0131ndaki title sat\u0131r\u0131n\u0131 arar. JavaScript ile sonradan de\u011fi\u015ftirilen ba\u015fl\u0131\u011f\u0131 g\u00f6stermeyebilir; b\u00f6yle bir uygulamada taray\u0131c\u0131n\u0131n geli\u015ftirici ara\u00e7lar\u0131nda Elements ve Network sekmelerini birlikte kontrol etmek gerekir.<\/p>\n<p>WordPress kullan\u0131yorsan\u0131z SEO eklentisinin olu\u015fturdu\u011fu title \u015fablonunu, teman\u0131n <code>header.php<\/code> dosyas\u0131n\u0131 ve eklentiler aras\u0131ndaki \u00e7ak\u0131\u015fmalar\u0131 inceleyin. <a href=\"https:\/\/www.vps.tc\/blog\/tr\/wordpress-seo-eklentileri-en-iyi-secenekler\/\">WordPress SEO Eklentileri Nelerdir? En \u0130yi Se\u00e7enekler<\/a> ba\u015fl\u0131kl\u0131 i\u00e7erikteki eklenti kar\u015f\u0131la\u015ft\u0131rmalar\u0131na bakarken de yaln\u0131zca aray\u00fczde yaz\u0131lan de\u011fere de\u011fil, sayfan\u0131n kaynak kodunda ger\u00e7ekten \u00fcretilen <code>&lt;title&gt;<\/code> etiketine g\u00fcvenin.<\/p>\n<h2 id=\"bir-title-sorununu-kendi-test-ortamimda-nasil-yakaladim\">Bir title sorununu kendi test ortam\u0131mda nas\u0131l yakalad\u0131m?<\/h2>\n<p>Bir s\u00fcre \u00f6nce kendi Debian test sanal makinemde k\u00fc\u00e7\u00fck bir statik site \u015fablonu haz\u0131rl\u0131yordum. Ortak \u015fablondaki <code>&lt;title&gt;<\/code> sat\u0131r\u0131n\u0131 yanl\u0131\u015fl\u0131kla sabit bir de\u011fer olarak b\u0131rakm\u0131\u015f\u0131m. \u00dc\u00e7 farkl\u0131 sayfay\u0131 taray\u0131c\u0131da a\u00e7t\u0131\u011f\u0131mda i\u00e7erikler farkl\u0131yd\u0131, sekmeler ise ayn\u0131 \u015feyi s\u00f6yl\u00fcyordu: <code>Test Sitesi<\/code>.<\/p>\n<p>\u0130lk anda dosya yollar\u0131n\u0131 kontrol ettim; sorun CSS&#8217;te ya da taray\u0131c\u0131 \u00f6nbelle\u011finde de\u011fildi. Sayfalar\u0131n kaynak kodunu <code>curl<\/code> ile kar\u015f\u0131la\u015ft\u0131r\u0131nca title de\u011ferinin ger\u00e7ekten sunucudan ayn\u0131 geldi\u011fini g\u00f6rd\u00fcm. De\u011feri ortak \u015fablondan \u00e7\u0131kar\u0131p sayfa verisinden \u00fcrettikten sonra kontrol\u00fc tekrarlad\u0131m.<\/p>\n<pre><code>for url in \n  https:\/\/example.com\/makale-1 \n  https:\/\/example.com\/makale-2 \n  https:\/\/example.com\/makale-3; do\n  printf '%s: ' \"$url\"\n  curl -sL \"$url\" | grep -io -m1 '&lt;title&gt;[^&lt;]*' | sed 's\/&lt;title&gt;\/\/I'\ndone<\/code><\/pre>\n<p>\u00dc\u00e7 URL&#8217;nin farkl\u0131 de\u011ferler d\u00f6nd\u00fcrmesi, sorunun \u015fablondan \u00e7\u0131kt\u0131\u011f\u0131n\u0131 do\u011frulad\u0131. K\u00fc\u00e7\u00fck bir testti ama ders tan\u0131d\u0131k: G\u00f6rsel olarak do\u011fru \u00e7al\u0131\u015fan sayfa, HTML ba\u015fl\u0131klar\u0131 a\u00e7\u0131s\u0131ndan do\u011fru \u00e7al\u0131\u015f\u0131yor demek de\u011fildir.<\/p>\n<p>Ta\u015f\u0131ma veya tema de\u011fi\u015fikli\u011fi sonras\u0131nda \u015fu kontrolleri \u00f6zellikle yap\u0131n:<\/p>\n<ul>\n<li>\u00d6rnek bir ana sayfa, kategori, \u00fcr\u00fcn ve makale URL&#8217;si se\u00e7in.<\/li>\n<li>Her URL&#8217;nin kaynak kodunda tek bir title elementi oldu\u011funu do\u011frulay\u0131n.<\/li>\n<li>Title metninin URL ve H1 ile ayn\u0131 konuyu anlatt\u0131\u011f\u0131n\u0131 kontrol edin.<\/li>\n<li>Y\u00f6nlendirme sonras\u0131 olu\u015fan son URL&#8217;nin title de\u011ferini ayr\u0131ca inceleyin.<\/li>\n<li>\u015eablonun bo\u015f ba\u015fl\u0131klar i\u00e7in nas\u0131l davrand\u0131\u011f\u0131n\u0131 test edin.<\/li>\n<\/ul>\n<h2 id=\"title-sosyal-medya-basligi-ve-h1-ayni-sey-mi\">Title, sosyal medya ba\u015fl\u0131\u011f\u0131 ve H1 ayn\u0131 \u015fey mi?<\/h2>\n<p>Hay\u0131r. Open Graph i\u00e7in kullan\u0131lan <code>og:title<\/code> ve sosyal platformlara \u00f6zel metadata alanlar\u0131, payla\u015f\u0131m kart\u0131nda g\u00f6r\u00fcnen ba\u015fl\u0131\u011f\u0131 etkileyebilir. Bir sayfan\u0131n title&#8217;\u0131 do\u011fru oldu\u011fu halde sosyal medya payla\u015f\u0131m\u0131nda farkl\u0131 bir ba\u015fl\u0131k g\u00f6r\u00fcnmesi m\u00fcmk\u00fcnd\u00fcr. Bu \u00fc\u00e7 alan\u0131 birbirinin yerine kullanmay\u0131n.<\/p>\n<table>\n<thead>\n<tr>\n<th>Alan<\/th>\n<th>Genellikle nerede g\u00f6r\u00fcn\u00fcr?<\/th>\n<th>Ne anlatmal\u0131?<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><code>&lt;title&gt;<\/code><\/td>\n<td>Taray\u0131c\u0131 sekmesi ve arama sonucu<\/td>\n<td>Belgenin k\u0131sa ve \u00f6zg\u00fcn ad\u0131<\/td>\n<\/tr>\n<tr>\n<td><code>&lt;h1&gt;<\/code><\/td>\n<td>Sayfan\u0131n g\u00f6vdesi<\/td>\n<td>\u0130\u00e7eri\u011fin ana ba\u015fl\u0131\u011f\u0131<\/td>\n<\/tr>\n<tr>\n<td><code>og:title<\/code><\/td>\n<td>Sosyal payla\u015f\u0131m \u00f6nizlemesi<\/td>\n<td>Payla\u015f\u0131m kart\u0131nda g\u00f6sterilecek ba\u015fl\u0131k<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Bu alanlar\u0131 ayn\u0131 metinle doldurmak zorunlu de\u011fildir. Farkl\u0131 yazacaksan\u0131z aralar\u0131nda anlam uyumu b\u0131rak\u0131n. Kullan\u0131c\u0131 ayn\u0131 URL i\u00e7in \u00fc\u00e7 farkl\u0131 konu g\u00f6rmemeli.<\/p>\n<h2 id=\"title-etiketi-icin-hizli-kontrol-listesi\">Title etiketi i\u00e7in h\u0131zl\u0131 kontrol listesi<\/h2>\n<ul>\n<li>HTML belgesinde bir title elementi var m\u0131?<\/li>\n<li>Element <code>&lt;head&gt;<\/code> i\u00e7inde mi?<\/li>\n<li>Her \u00f6nemli URL&#8217;nin title de\u011feri \u00f6zg\u00fcn m\u00fc?<\/li>\n<li>Ba\u015fl\u0131k sayfan\u0131n ger\u00e7ek i\u00e7eri\u011fini anlat\u0131yor mu?<\/li>\n<li>Odak kelime do\u011fal bir c\u00fcmle i\u00e7inde mi?<\/li>\n<li>Gereksiz tekrar, marka y\u0131\u011f\u0131n\u0131 veya alakas\u0131z konum ad\u0131 var m\u0131?<\/li>\n<li>H1, title ve sayfa metni ayn\u0131 arama niyetine hizmet ediyor mu?<\/li>\n<li>Mobil ekranda ba\u015fl\u0131\u011f\u0131n ilk k\u0131sm\u0131 anlam\u0131n\u0131 koruyor mu?<\/li>\n<li>JavaScript veya eklenti, sunucunun \u00fcretti\u011fi title&#8217;\u0131 sonradan de\u011fi\u015ftiriyor mu?<\/li>\n<\/ul>\n<p>Title ne demek sorusunun teknik cevab\u0131 k\u0131sa: HTML belgesinin ad\u0131d\u0131r. Uygulamadaki kar\u015f\u0131l\u0131\u011f\u0131 ise bundan biraz daha geni\u015ftir; do\u011fru title, taray\u0131c\u0131da, kaynak kodunda ve arama sonucunda ayn\u0131 sayfan\u0131n ne anlatt\u0131\u011f\u0131n\u0131 tutarl\u0131 bi\u00e7imde g\u00f6sterir.<\/p>\n<h2 id=\"sik-sorulan-sorular\">S\u0131k Sorulan Sorular<\/h2>\n<h3>Title etiketi Google s\u0131ralamas\u0131n\u0131 do\u011frudan belirler mi?<\/h3>\n<p>Hay\u0131r. Title, sayfan\u0131n konusunu a\u00e7\u0131klayan ve arama sonucu ba\u015fl\u0131\u011f\u0131 i\u00e7in kullan\u0131lan sinyallerden biridir; tek ba\u015f\u0131na s\u0131ralama garantisi vermez. Google, gerekti\u011finde sayfa i\u00e7eri\u011fine g\u00f6re farkl\u0131 bir title link de olu\u015fturabilir.<\/p>\n<h3>Title ve H1 ayn\u0131 olmak zorunda m\u0131?<\/h3>\n<p>Hay\u0131r, ayn\u0131 olmak zorunda de\u011fildir. \u0130ki alan\u0131n konusu ve arama niyeti uyumlu kald\u0131\u011f\u0131 s\u00fcrece title daha a\u00e7\u0131klay\u0131c\u0131, H1 ise sayfa i\u00e7inde daha k\u0131sa bir bi\u00e7imde yaz\u0131labilir.<\/p>\n<h3>Bir sayfada ka\u00e7 tane title etiketi olmal\u0131?<\/h3>\n<p>Normal bir HTML belgesinde tek bir <code>&lt;title&gt;<\/code> elementi kullan\u0131lmal\u0131d\u0131r. Birden fazla title tan\u0131mlamak taray\u0131c\u0131 ve arama motoru a\u00e7\u0131s\u0131ndan belirsizlik yaratabilir.<\/p>\n<h3>Title etiketi sayfada g\u00f6r\u00fcnm\u00fcyorsa sorun mu vard\u0131r?<\/h3>\n<p>Title&#8217;\u0131n sayfa g\u00f6vdesinde g\u00f6r\u00fcnmemesi normaldir; genellikle taray\u0131c\u0131 sekmesinde g\u00f6r\u00fcn\u00fcr. Sayfan\u0131n i\u00e7inde ba\u015fl\u0131k g\u00f6stermek i\u00e7in <code>&lt;h1&gt;<\/code> veya uygun ba\u015fka bir ba\u015fl\u0131k elementi kullan\u0131l\u0131r.<\/p>\n<h2 id=\"kaynaklar\">Kaynaklar<\/h2>\n<ul class=\"aiw-sources\">\n<li><a href=\"https:\/\/developer.mozilla.org\/en-US\/docs\/Web\/HTML\/Reference\/Elements\/title\" target=\"_blank\" rel=\"noopener nofollow\">MDN &#8211; HTML title element<\/a> \u2014 developer.mozilla.org<\/li>\n<li><a href=\"https:\/\/developers.google.com\/search\/docs\/appearance\/title-link\" target=\"_blank\" rel=\"noopener nofollow\">Google Search Central &#8211; Title Links<\/a> \u2014 developers.google.com<\/li>\n<li><a href=\"https:\/\/html.spec.whatwg.org\/multipage\/semantics.html#the-title-element\" target=\"_blank\" rel=\"noopener nofollow\">WHATWG &#8211; The title element<\/a> \u2014 html.spec.whatwg.org<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Title etiketi, HTML belgesinin ad\u0131n\u0131 belirler; taray\u0131c\u0131 sekmesinde, yer imlerinde ve arama sonu\u00e7lar\u0131nda kullan\u0131l\u0131r. Title ile H1 fark\u0131n\u0131 ve do\u011fru kullan\u0131m\u0131n\u0131 \u00f6\u011frenin.<\/p>\n","protected":false},"author":2,"featured_media":670,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[279],"tags":[2079,2081,2077,550,2075],"class_list":["post-672","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nedir","tag-h1-ve-title-farki","tag-html-tr","tag-html-title-etiketi","tag-seo","tag-title-ne-demek"],"lang":"tr","translations":{"tr":672,"en":673},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/www.vps.tc\/blog\/wp-json\/wp\/v2\/posts\/672","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vps.tc\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vps.tc\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vps.tc\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vps.tc\/blog\/wp-json\/wp\/v2\/comments?post=672"}],"version-history":[{"count":1,"href":"https:\/\/www.vps.tc\/blog\/wp-json\/wp\/v2\/posts\/672\/revisions"}],"predecessor-version":[{"id":674,"href":"https:\/\/www.vps.tc\/blog\/wp-json\/wp\/v2\/posts\/672\/revisions\/674"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.vps.tc\/blog\/wp-json\/wp\/v2\/media\/670"}],"wp:attachment":[{"href":"https:\/\/www.vps.tc\/blog\/wp-json\/wp\/v2\/media?parent=672"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vps.tc\/blog\/wp-json\/wp\/v2\/categories?post=672"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vps.tc\/blog\/wp-json\/wp\/v2\/tags?post=672"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}